Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average with regards to both their benefits and overall performance. But then you can find those special ones that continue to rise above the others and consistently outperform each of the other competitors. The products are what some in our pop culture would call: the super stars. Well exactly the same is true somewhat with promotional products. Yes, this might come as news to some but all promotional products are not created equal. Actually, there are a few promotional products which have super star attributes that simply blow the others away. These super promotional products are not all in exactly the same category however the main attribute they all have is what I call the " multiplier effect".
Well you ask what on earth may be the multiplier effect? Simply put it's the ability of this promotional product to keep on promoting to keep on giving off advertising impressions to more folks than simply the recipient. Regardless of what your promotion is you should first examine these super promotional products before others. Why? Because they are the most powerful promoters out there. These products not only are promoting right to the recipient ,your visitors, but as an added kick they actually become unknowingly enlisted soldiers in your promotional army carrying the message of one's brand to others. Imagine not only are you promoting your brand to your visitors but they are actually helping you promote the brand as well.
Now the average promotional product can't possibly hope to make this happen. Most promotional products are either consumed like foods or are simply designed to promote to the recipient and have no affect beyond that. That's not to say that those products do not have an important purpose and can be considered a valuable tool in promoting your organization. But before you accept a one dimensional marketing tool you need to first explore whether it is possible to use a super promotional product for your promotion. Because, in terms of the best bang for the marketing buck the super promotional products has no equal.
Sufficiently with the generalities Marc, what are these marvels of marketing you call super promotional products? Actually most of them will be familiar for you but their residual powers to help keep promoting tend to be undervalued and underrated in promotions as the company promoting their brand doesn't have a knowledge of the multiplier effect and how it could super charge a promotion. For instance, I was working with a new client a while back who happened to possess a great opportunity to promote his brand at a significant university's sporting event. He previously to, however, stay within certain parameters create by the university. Two of these limitations create by the institution were that the promotional product that my client gave out at the games could not be something hard plus they were not allowed to utilize the schools logo.
My client was leaning towards some kind of stress ball until I presented him with a custom made we are #1 foam hand mitt that I am sure that most people have seen at college football games. With the quantities he needed we were able to obtain the foam material that the mitt was made of customized in the university's colors. So what we created was a super promotional product. Why? Because the thirty thousand fans that the mitts were given to had the schools name alongside my clients logo on it plus they held them up for another 50,000 fans to see every time their team made a good play. My client not merely was able to join his brand with that of the university's in a joint marketing venture but had also enlisted an army of fans waving his logo showing the other thousand of fans his brand as well. Moreover many of the fans kept the we have been # 1# 1 mitts and brought them to other games only to show more people my clients brand so the beat continues on and on. Now that is an exemplory case of a super promotional product.
But there are lots of examples of these super promotional products with the multiplier effect. Being aware of this marketing concept may be the key. For example, why give out pens at a trade show when you're able to hand out tote bags together with your company's logo and have all the recipients walk around the trade show promoting your brand and driving traffic to your booth location. WHEN I wrote in another of my previous articles about promotional product desk accessory items, many of them are super promotional products because they sit on your clients desk often viewed by important people visiting that each in their office. Perhaps an important supplier compared to that company will dsicover the promotional product gift with your logo on it on your own clients desk.
It might lead them to notice your company's logo and introduce or raise your brand in your brain of the viewer. https://www.facebook.com/promoprintplus/ like t-shirts and hats are some of the more obvious and popular super promotional products since they enlist the recipients who wear them to market that company's brand. But there are numerous other examples of super promotional products available that will do the job and your company's promotion. The crucial thing is to be aware that you want one of these brilliant super stars for your next promotion and have an innovative professional promotional product supplier to obtain the one that gives it that big "multiplier effect".